Wayne Rooney Nike Advert
Wayne Rooney Nike Advert
Denotation: Wayne Rooney painted to look like the English Flag, with his arms out, apparently screaming, with the Nike Motto at the bottom of the advertisement.
Connotations: Nike are trying to seem like the front of the English football team by being Patriotic and by using a famous footballer in this case, Wayne Rooney. To me, this seems like an advertisement that is trying to show what people want to see. Most English people are proud to be English and so, when they see this, will also think that Nike are proud to represent the English Team and therefore support and buy from Nike. But in reality, it just seems that Nike are just using people’s pride to advertise their merchandise.
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