Project Two
Project Two
Part One
Part One
New Media Technology has had a huge effect on the way people listen to music. Nowadays, you can listen to music on practically anything: your phones, your computers, your TVs etc, and now you can buy MP3 players which don't require tapes or CDs, are light and small and can carry over 10,000 songs depending on make and memory space. Also, MP3s can be bought straight from the Internet, which means that it is easily accessible. This obviously makes MP3s very disirable. All this has led to bigger fan bases for perhaps less known bands or unsigned bands giving everyone in the music business a chance to get into the charts or to become popular, unlike thirty years ago when the only music that was advertised was music played on the Radio.
The internet has become an extremely popular way for bands to advertise themselves as it has websites such as www.youtube.com, www.myspace.com and www.bebo.com; which have made it easier for bands to advertise and sell their music without spending large amounts of money. The only repercussion of this is that it has made the music more accessible to illegal downloaders who steal the music and therefore stop the band receiving any money for their songs.
Most music labels have embraced new media technology and used it for their advantages. Most bands nowadays have their own websites to promote their bands like The Saturdays (http://www.thesaturdays.co.uk), Alphabeat (http://www.thisisalphabeat.com) and Tenacious D (http://www.tenaciousd.com). By looking on these websites, you can find out when and where the band goes on tour, when their new album/s come out and even look at Biographies of the members. This all helps towards promoting and selling themselves and their music in a way that couldn’t be done thirty or fourty years ago.
The internet has become an extremely popular way for bands to advertise themselves as it has websites such as www.youtube.com, www.myspace.com and www.bebo.com; which have made it easier for bands to advertise and sell their music without spending large amounts of money. The only repercussion of this is that it has made the music more accessible to illegal downloaders who steal the music and therefore stop the band receiving any money for their songs.
Most music labels have embraced new media technology and used it for their advantages. Most bands nowadays have their own websites to promote their bands like The Saturdays (http://www.thesaturdays.co.uk), Alphabeat (http://www.thisisalphabeat.com) and Tenacious D (http://www.tenaciousd.com). By looking on these websites, you can find out when and where the band goes on tour, when their new album/s come out and even look at Biographies of the members. This all helps towards promoting and selling themselves and their music in a way that couldn’t be done thirty or fourty years ago.
MySpace and Music
Myspace.com has by far become the most popular website in which to advertise bands and music. Bands put their music onto the playlists and from there; listeners can download the music itself, not to mention the lyrics and can put the song onto their own myspace profile which obviously advertises the song even more. Listeners can also view pictures of the band, read their blogs and even write to the band themselves by ‘Commenting’ on their page.
Signed Band
Alphabeat
http://www.myspace.com/thisisalphabeat
Alphabeat formed in Summer 2002 and were later signed a Danish record deal with Copenhagen Records in Spring 2005. That Summer, they moved to Copenhagen. In March 5th 2007 they released their selftitled Danish debut and from then until October 2007 they toured all over Denmark. In October 2007 they moved to the UK and started to re-record old songs and record new ones for their UK debut and went on tour in the UK from November to February In April and May 2008 they went on "THE WONKY POP TOUR", then on June 2nd they released their album "This is Alphabeat". They are currenty signed to Copenhagen Records EMI UK.
This band uses MySpace to advertise their music and Tour dates. On their page you can read about the band itself but not about each individual member, you can look at pictures of the band and read their blogs in which they talk about their tours and music. They also advertise their pages on different websites like Facebook, YouTube and Bebo, so you can watch their videos and add them as friends on all the other websites you are members of, which obviously helps advertise them more. You can download all their tracks on offer with ITunes but there are no external links that let you buy the actual album. Because they have a link to YouTube on their page, you can watch all their videos quite easily. They also have a link to a Merchandise Website so buying it is very easy. The band keeps in touch with their fans by writing to them altogether in their blog. I doubt that they write to their fans individually as they recieve over 10,000 comments a day.
Signed Band
Alphabeat
http://www.myspace.com/thisisalphabeat
Alphabeat formed in Summer 2002 and were later signed a Danish record deal with Copenhagen Records in Spring 2005. That Summer, they moved to Copenhagen. In March 5th 2007 they released their selftitled Danish debut and from then until October 2007 they toured all over Denmark. In October 2007 they moved to the UK and started to re-record old songs and record new ones for their UK debut and went on tour in the UK from November to February In April and May 2008 they went on "THE WONKY POP TOUR", then on June 2nd they released their album "This is Alphabeat". They are currenty signed to Copenhagen Records EMI UK.
This band uses MySpace to advertise their music and Tour dates. On their page you can read about the band itself but not about each individual member, you can look at pictures of the band and read their blogs in which they talk about their tours and music. They also advertise their pages on different websites like Facebook, YouTube and Bebo, so you can watch their videos and add them as friends on all the other websites you are members of, which obviously helps advertise them more. You can download all their tracks on offer with ITunes but there are no external links that let you buy the actual album. Because they have a link to YouTube on their page, you can watch all their videos quite easily. They also have a link to a Merchandise Website so buying it is very easy. The band keeps in touch with their fans by writing to them altogether in their blog. I doubt that they write to their fans individually as they recieve over 10,000 comments a day.
Unsigned Band
My Last Mistake
http://www.myspace.com/mylastmistakeuk
My Last Mistake is an unsigned band with two members, Leah and Rich.
They come from a small town called Maidstone, in Southern England. Formed at the beginning of 2006 when Leah put a few songs together for a University project and asked Rich if he'd play the Guitar for her. After this they uploaded a few tracks from what they recorded to MySpace and by November that year they got over 30,000 plays a day on their MySpace page and then signed to Universal Publishing in November. They are now organizing their first ever international Tour for 2009 and are currently unsigned to a Record Label.
This band’s MySpace page advertises their music by putting up links to ITunes and to their YouTube Videos. You can buy their music directly from the band themselves and also their merchandise. They encourage people to add them to their friends in order to advertise themselves and post regular blogs to keep people interested in the members of the band. This bands MySpace page is very different to most, as their layout looks custom made and is very well layed out. They explain a lot about themselves, telling you where they came from, what they like and dislike and have plenty of pictures for fans to see. They also explain a lot about themselves in their blog which is updated regularly. You can currently download their entire track on offer from ITunes and watch all of their videos on YouTube. They keep in touch with their fans with the ‘Commenting’ facility in which people write to them and they write back individually.
Part Two
This is my attempt at an Album Cover that I made in Adobe Photoshop CS3.
The Genre for this Album is Emo/Rock/Alternative and I tried to convey that by making it Greyscale. I did this by Desurating the images, turning up the contrast and turning down the brightness of the images. I then used the lasso tool and the feathering tool around the eyes to add the dark lines around her eyes. I then downloaded a free font (http://www.draftlight.net/aeryn/evanescence/font.php) and called the Album 'Fairytale'.
The Model in the photos is my sister Dawn Boyd (http://www.purestorm.com/profile.aspx?id=YummyMummy) and the photos are by Marcus Booker (http://www.purestorm.com/profile.aspx?id=marcus).
The Genre for this Album is Emo/Rock/Alternative and I tried to convey that by making it Greyscale. I did this by Desurating the images, turning up the contrast and turning down the brightness of the images. I then used the lasso tool and the feathering tool around the eyes to add the dark lines around her eyes. I then downloaded a free font (http://www.draftlight.net/aeryn/evanescence/font.php) and called the Album 'Fairytale'.
The Model in the photos is my sister Dawn Boyd (http://www.purestorm.com/profile.aspx?id=YummyMummy) and the photos are by Marcus Booker (http://www.purestorm.com/profile.aspx?id=marcus).
1 comments:
Superb work Bronwen!
Your CD cover looks really good and shows a good working knowledge of Photoshop. Your written expression is clear and fluent. You use technical language with confidence.
Keep up the good work!
Guy
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